Report: Nokia Ace to receive "Hero" status from AT&T, part of $100M campaign

Lumia 900

BetaNews is reporting this evening from undisclosed sources that the upcoming Nokia "Ace" aka Lumia 900 volition be role of a massive advertising campaign, with a reported $100 million dollars being spent promoting the highly secretive device. It'due south not clear if that money will exist spent every bit by Microsoft, AT&T or Nokia or divided amongst the 3 in another fashion.

Peradventure more importantly the telephone is reported to receive "hero status" from AT&T which according to BetaNews means that the carrier volition "...will promote the device in its advertizing, through its retail channels and direct store associates to button the device within its stores." Such a position would exist the first for any Windows Telephone in the US, perhaps finally giving the the beleaguered Bone a shot in the limelight. If all goes well with this Nokia Ace/900 push on AT&T another source indicated that Microsoft is hoping to become carriers to "hero" another device for the 2022 holiday flavour.

While sources for this story remain undisclosed the information in full general terms is exactly what Microsoft and more recently Nokia take essentially promised when launching here in the The states. Most recently this was confirmed when Nokia CEO Elop commented that they were "game" for stepping up their performance, especially in relation to carriers in the Us. And considering how much Nokia has invested in Europe eastward.g. the Deadmau5 outcome, we imagine they take big plans here for u.s..

More will exist revealed of course adjacent Mon at 6PM EST when Nokia holds their media issue at CES in Las Vegas. Nokia is expected to reveal the "Ace" or Lumia 900, a device with a 4.3" "clear black" screen, 16GB of storage, 4G LTE for AT&T and a forepart-facing camera. We'll be their live, covering the event.

Source: BetaNews; Cheers, Domnic T. for the tip!

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